Client: Wednesday Whine
Service: Branding
Year: 2019

Sit down, pour a glass of vino after that looong day, and take a read of the blog that will have you laughing in your seat, spitting fire over politics and pouring more wine!

Wednesday Whine is a satirical annotation of specific business events such as major mergers, acquisitions, and hostile takeovers and collapses within the Australian and international political/ business environment. All housed within an engaging blog platform that compares current events with wines on a rating of quality and pleasantness to the palette. Why? Because whine not!

The branding of Wednesday Whine needed to harness a visual representation of its’ courageous voice and whimsical flare. Established by a vivacious female, the brand oozes feminine strength - yet is approachable to all with an interest in the political game. The brand representation encompasses whim, strength and fluidity.