Client: Westfield
AGENCY: SIBLING
Service: art direction
Year: 2020

Due to bloody COVID, Christmas will look and feel a little different in 2020 - and Westfield is no exception. With all the new rules and regulations, you’d be forgiven for thinking the magic of Christmas will get a little lost.

Westfield wanted to create a Christmas campaign that reminded people that nothing stops the magic of Christmas. Whether it’s the simple act of putting up your Christmas tree, baking homemade mince pies, or even visiting a Westfield centre to soak up the Christmas decorations.

The spot was filmed over two nights at Westfield Tuggerah - a mammoth operation where we are pleased to report that no reindeer were harmed. With an editor in lockdown in Melbourne, a director (Lance Kelleher @ Photoplay) in New Zealand and the agency in Sydney - it very much a COVID-world production, made possible no doubt with a sprinkle of Christmas magic.