Client: Westfield
AGENCY: White Grey
Service: art direction, Graphic Design
Year: 2022

Christmas 22

Ideation, creation, overall look and feel and production of the Westfield Direct and Santa Experience campaigns for all 43 Westfield centres. This included creating 90+ assets of static and motion for Westfield Direct, 3 competitions for Westfield Plus.

The integrated campaign appeared across Radio, Spotify, YouTube, Meta, Instagram, TikTok, In-centre Smartscreens, DDIR screens, Tallboards, Hoardings, Website, podcasts and more.

SANTA EXPERIENCE - In centre communications around the experiences of Santa’s arrival and W+ activations.