Client: Westfield
AGENCY: SIBLING
Service: Branding, art direction
Year: 2020 - 2021

After a few years promoting Gift Cards as the ‘gift of choice’, Westfield wanted to re-launch their message, ideally putting the power back in the purchaser’s hands. With this in mind, we realised that customers couldn’t possibly know what their loved ones would consider the perfect gift…So with thousands of possibilities, in fact the best way to get it right was to leave it to them. This year we even targeted Corporate Gifting/Thank You’s at the wrap of the Financial Year & during Christmas time. When you’re office staff are so diverse in personality, its best to just give them the gift of choice!