Client: Westfield
AGENCY: SIBLING
Service: REBranding, art direction, GRAPHIC DESIGN
Year: 2020, 2021

In the wake of Australia’s devastating bushfires, Westfield’s Local Heroes program had become more important than ever for acknowledging those people who graciously give to their communities. One act, big impact was the campaign motto that drove voters to select individuals part of organisations within their community for the chance to win $10,000. 2020 has been a year of hardship, but each of our 242 nominees across all 42 Westfield centres in AU and NZ have continued their good works in an effort to promote positive change. We are now in the celebration phase of the program, and thank and congratulate all those nominated this year.